MEF CONNECTS Anti-Fraud 2025
Join us at MEF CONNECTS Anti-Fraud 2025 on the 16th of September in London, where the entire anti-fraud industry value chain converges. This is your essential opportunity to connect with and learn from leaders and policymakers committed to combating fraud head-on.
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MEF’s 11th Annual Trust Study
The digital world is constantly evolving, and with it, the dynamics of trust. The MEF 11th Annual Trust Study 2025 offers a deep dive into how user perceptions are changing and what this means for the future of mobile interactions. Based on a survey of over 11,000 smartphone users across 17 markets, this report reveals a fundamental reshaping of trust.
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Available on demand – MEF CONNECTS Business Messaging
MEF CONNECTS Business Messaging is where industry leaders, businesses and technology providers explore the latest advancements in business messaging . This year’s event focuses on tech innovation and market needs for brands and consumers in 2025 and beyond – plus features an exclusive ‘Audience with the UK Home Office’
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MEF’s Basic RCS Positioning Paper
This essential guide delves into the evolution of SMS, introducing Basic RCS as a powerful tool for brands seeking verified, secure, and engaging communication. Explore the key benefits, including brand recognition, enhanced customer insights, and reduced fraud, all while maintaining cost efficiency with SMS-equivalent pricing.
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Available on demand – MEF CONNECTS Identity & Wallets
MEF Connects: ID & Wallets is designed to navigate the rapidly evolving landscape of digital identity and mobile wallets, a focused, interactive forum where industry leaders, innovators, and visionaries converge to dissect the critical challenges and groundbreaking opportunities shaping our digital future.
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The IoT wholesale market is facing a unique challenge around the lack of standardization in Call Detail Record formats; without uniform APIs and CDR formats, the industry relies on complex, custom solutions that limit scalability and interoperability.
Produced by MEF’s Connectivity & Wholesale Best Practice Working Group, this guideline aims to tackle that by promoting best practices for standardization.
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Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
Join MEF
UK Competition Watchdog to Investigate Apple and Google Closer under ‘Strategic Market Status’
Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK, explains how upcoming regulations could impact mobile messaging and platform control. The UK’s Competition & Markets Authority plans to grant Apple’s iOS and Google’s Android Strategic Market Status, introducing strict rules and potential fines. This move brings app stores…
Apple’s iOS 26 Message Filtering: SPAM Free, A2P Free?
Apple’s iOS 26 introduces stricter message filtering, automatically diverting unknown and spam texts into separate folders. This poses a major challenge to SMS based marketing and political campaigns. While enhancing user privacy and control, it disrupts traditional application to person messaging and urges brands to adopt consent based, multi channel…
Boku Rallies on Record Results, Upgraded Outlook Amid Local Payment Method Boom
MEF’s Riccardo Amati explores how examines how Boku beat expectations reporting a 34% increase in revenue and a 50% rise in adjusted EBITDA, following strong merchant uptake of Local Payment Methods (LPMs), which now account for over a third of total revenue. Upgraded full-year guidance reflects a broader shift in…
Nigeria’s New International A2P Messaging Aggregator Licensing: Comprehensive Overview and Market Impact
Nigeria’s new A2P messaging rules bring big changes—only licensed local aggregators can deliver international messages, and mobile operators are excluded. A new centralized platform aims to improve security and transparency, but may also limit competition. As WhatsApp continues to thrive, businesses must adapt quickly. MEF CEO Dario Betti discusses how…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
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